In a strategic move geared to enhance its visibility globally, Cricket Zone USA has signed Guyana and West Indies left-arm spinner Gudakesh Motie as its E4 Brand Ambassador.
Cricket Zone USA, owned by Guyanese entrepreneur and cricket fanatic Ravi Etwaroo, is North America’s largest cricket retail outlet, with a huge Caribbean clientele.
The company prides itself on supplying top quality and authentic cricket equipment and apparel at an affordable price, while also fulfilling its Corporate Social Responsibility.
Managing Director of Cricket Zone USA and founder of the E4 brand, Ravi Etwaroo
“We are extremely pleased to welcome Gudakesh Motie to the E4 family,” Etwaroo said.
“We at Cricket Zone USA are proud of the achievements of this Guyanese son of the soil and we hope that this is the start of a long and fruitful alliance with the E4 brand.”
Motie, moments after signing on the dotted lines, said: “I’m excited to officially announce my partnership with E4 and Cricket Zone USA and the launch of my very own line of cricket gear. This is a proud moment for me.”
“This move means a lot to me not just as a player, but as someone who wants to give back to the cricket community and help the next generation with gear they can trust. Massive respect to my agent for the guidance and support in making this move happen.”
In 2019, just before the COVID-19 pandemic hit, Etwaroo took the bold step of unveiling his indigenous brand E4, supplying his own line of cricket gear to the North American and Caribbean markets.
And in March 2024, E4 was successfully approved by the International Cricket Council (ICC) to be used in all formats of international cricket (Tests, ODIs and T20Is and franchise).
In effect, the E4 logo can legally be displayed on clothing and equipment used in international cricket.
This expansion would take E4 beyond the North American and Caribbean market, with the initial targets being Australia, England, Bangladesh and Pakistan.
Motie will debut the E4 line at the upcoming HBL Pakistan Super League when he turns out for Multan Sultans during the April 11 to May 18 tournament.
Over the years, Cricket Zone USA, through E4, has aligned with several cricketers across the region, among them Sherfane Rutherford, Chandrapaul Hemraj, Raymon Reifer, Fabian Allen, Kemol Savory, Ronaldo Alimohamed, Kevin Sinclair, Junior Sinclair, Kennar Lewis, Matthew Nandu, Oraine Williams, Tevin Imlach, Adrian Hetmyer and West Indies female cricketers Stafanie Taylor, Chinelle Henry, Cherry-Ann Fraser, Mandy Mangru, Rashada Williams and Natasha McLean.
Notably, Kevin Sinclair was the first player to use the E4 brand in Test cricket.
It is the hope of Etwaroo that list will grow significantly in the coming years, as the brand expands its global reach.
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