Banks DIH Limited, a leading name in the beverage industry, has announced a new campaign, “Freshness is Domestic,” highlighting its commitment to promoting local production and strengthening the Guyanese economy.
At a press conference held at the company’s Thirst Park Head Office, Marketing Director Carlton Joao spoke about the significance of supporting locally produced goods, emphasising the positive impact this has on the economy. “The consumption of locally produced products leads to a significant positive impact on our economy in Guyana,” he said.
He went on to explain the core values of the campaign: “Freshness is Domestic! Local manufacturing is a cornerstone of sustainable development, economic vitality, and community strength. By choosing to support local producers like Banks DIH Limited, we are investing in a future that values our people, our planet, and the prosperity of all Guyana. This is an easy choice for us that benefits not only the present but generations to come.”
At Banks DIH Limited, the company believes that the finest products come from Guyana itself. “We ensure that our foods and beverages are not only fresh but also of the highest quality, from production to consumption,” said Joao. This focus on quality enables Banks DIH to maintain strict quality control and ensure that their products reach customers in the shortest time possible.
Banks DIH is dedicated to fostering the growth of local manufacturing industries. Through investment in production facilities and collaboration with Guyanese suppliers, the company has created jobs for over 1,600 people across its national operations. “Supporting local manufacturing is not just a business; it’s a commitment to our nation’s prosperity,” said Joao.
The company’s campaign also shines a spotlight on the promotion of local content. Banks DIH takes pride in using local talent and prioritising high-quality products that reflect the unique character of Guyana. By celebrating local culture and heritage, the company aims to bring the distinctive flavours and traditions of the country to a broader audience. Products such as ICEE, Triskits Biscuits, Rainforest Water, Taste Snacks, Demico Chicken, D’Aguiar Wines, Banks Beer, GT Beer, and Classic Beer are just a few examples of the company’s locally produced offerings.
In addition to promoting local content, Banks DIH’s campaign encourages consumers to choose Guyanese-made products. By fostering a sense of pride and community, the company hopes to build a stronger, more vibrant economy. “We believe that Guyanese products are the best choice for every Guyanese,” Joao concluded, emphasising that supporting local businesses is a vital step towards a prosperous future for the country.
By investing in local production, Banks DIH Limited is not only securing its own future but also contributing to the broader development of Guyana’s economy and ensuring that future generations benefit from a thriving, sustainable business environment.
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